Ethical Code Aims to Regulate Plastic Surgery Social Media Videos
In the recently published October 2017 Edition of the Plastic and Reconstructive Surgery Journal of the American Society of Plastic Surgeons (“ASPS”), authors from Northwestern University’s Feinberg School of Medicine set forth proposed code of ethical rules for sharing plastic surgery videos on social media.
As the proliferation of social media in the practice of medicine continues, plastic surgeons are having to find new and inventive ways to further distinguish themselves among the masses in order to attract more traffic. In addition, the use of social media seems now focused more on marketing instead of education. As a result, plastic surgeons are creating social media videos to be more entertaining but potentially at the expense of patients’ best interests.
In Marla Paul’s article, “End to Circus in Plastic Surgery Social Media Videos?” published by Northwestern University, the authors indicated they developed the rules to take down the “circus tent” and address the “increasingly vulgar content by a growing number of plastic surgeons that is not in the best interest of the patient.”
While the authors hope that their proposed rules can be incorporated into the ASPS’s code of conduct we will have to wait and see if other professional societies, licensing boards, or professional organizations take similar steps to adopt rules that regulate the social media behavior of their members.